Antios

Digital Marketing

Client Challenge

NaijaBet, an online betting company.

NaijaBet was looking to increase its online presence, reach a wider audience and boost patronage.

 

Solution

Antios Multi-Concepts UK Limited developed a digital marketing strategy that included social media campaigns, influencer marketing and email marketing. We created a content calendar and developed high-quality social media posts, videos and stories to engage with N’aijaBet’s target audience. We also collaborated with influencers who had a significant following among the brand’s target audience and developed targeted email campaigns to promote new collections and product launches.

Results

Our digital marketing campaign helped NaijaBet increase its online following by over 20% in six months, resulting in an increase in sales by 35% over the same period. The influencer collaborations we arranged resulted in more than 1 million impressions and new followers for the brand’s Instagram account which also got verified.