Digital Marketing
My Medicare, a tele-medicine start-up that connects patients with healthcare professionals remotely.
My Medicare was a new entrant in the tele-medicine market and was struggling to attract patients and healthcare professionals to its platform.
Solution
Antios Multi-Concepts UK Limited developed a public relations strategy that included identifying key healthcare influencers and media outlets, crafting messaging that highlighted the unique benefits of My Medicare’s platform, and developing a thought leadership content marketing plan to showcase the company’s expertise in the tele-medicine space. We also conducted targeted outreach to health and wellness bloggers, social media influencers and healthcare professionals to secure coverage of My Medicare’s platform and the company’s unique approach to tele-medicine.
Results
Our public relations campaign helped My Medicare establish credibility and trust with patients and healthcare professionals, resulting in increased adoption of the platform. We secured coverage for My Medicare in several key healthcare media outlets and blogs, resulting in increased visibility for the company and its platform. We also developed a thought leadership content marketing plan that showcased My Medicare’s expertise and helped position the company as a leader in the tele-medicine space. As a result, My Medicare saw a 50% increase in patient sign-ups and a 30% increase in healthcare professional sign-ups within the first six months of the campaign. The company also established relationships with several key healthcare influencers, which helped to drive ongoing awareness and customer acquisition.